Shark Tank India made entrepreneurship the buzzword in every Indian house. The seven-judge panel comprised successful entrepreneurs. Three of them were women and were associated with brands such as Sugar Cosmetics, Mamaearth, and Emcure Pharmaceuticals.
Seeing women as entrepreneurs served as a fillip to the slowly growing ecosystem of women entrepreneurs in India. And the results are plentiful.
Steering away from the well known, we have compiled a list of 25 lesser-known/niche Indian brands across various verticals that are fully owned by women. Read on to find out about the incredible businesses owned by women.
SKINCARE AND MAKEUP
Started by Natasha Tuli in 2001, the brand aims to keep skin and haircare simple and clean. Inspired by Ayurveda and natural remedies, Soulflower is a farm to face beauty brand. What’s more is that they are PETA approved.
Founded by Anshita Mehrotra, Fix My Curls, is a haircare range specially catering to curly and wavy hair. Anshita was just 19 when she randomly searched for curly hair products in India and received empty results. This propelled her to start the brand and it saw the light of the day in 2019. Her mother has been her pillar of support through the entrepreneurship journey and the brand has won several accolades.
Asha Barrak started the first-ever curly hair care blog in India, Right Ringlets, in 2014 with the aim to share her knowledge on taking care of curly and wavy hair, the right way. Later Ashba Botanics was founded in 2019. The brand’s products are specially formulated for curly hair. Their products are PETA certified and are vegan and cruelty-free.
How often have you been confused with makeup? What goes where? What should be used when? To tackle these, Sheil Jain started Gush Beauty in 2021. The brand offers cruelty free, and vegan products which are supremely easy to use.
Rubeina Karachiwalla started Ruby’s Organics in 2015 with the motive to bring out an organic makeup brand in the country. The brand uses only natural and organic ingredients to create products designed to compliement Indian skin tones.
As a makeup artist, Sabrina Suhail saw how many of her clients were looking for toxin free makeup alternatives. As an answer to that, she founded Tinge in 2014. The brand also offers refillable options in order to go zero waste.
Started by Asha and Sukriti Jindal Khaitan in 2020, the brand offers refills for every product in every shade. The brand started by the mother and daughter-in-law duo provides luxurious products that are also accessible.
Started by Laksheeta Govil in 2014, Fizzy Goblet initially started with handcrafted jutti. Now, the brand offers a modern touch to juttis in the form of heels, loafers, kolhapuri sandals, and even sneakers.
If you are looking for natural, unadulterated, and customizable skin and hair care solutions that are also safe for kids, you need to try their products. Founded by Vaishali, a mother who quit her full-time job, the brand mostly makes plant-derived and organic products known for their effectiveness.