One of the deepest desires humans are born with is the power to create. Not for money, or fame, but just for the pure joy of sharing ideas and adding a dash of colour to this world.
As part of this crusade, the brand is giving young creators a platform to express themselves by turning their store shutters into a canvas for modern day artists. To celebrate the inexorable spirit of contemporary young and talented creators, Mochi shoes has roped in top graffiti artists in India, Wicked Broz, Mooz, and NME.
That’s the beauty of street art. It makes us stop on the sidewalk to reflect, with a message that completely alters the course of our thoughts. As the artists continue spreading a dash of awesomeness across cities, we’re honestly having a hard time picking our favourite one.
In fact as we speak, Wicked Broz is bringing the hip-hop street culture of the city of dreams, Mumbai, alive on the shutter of Mochi’s Colaba store.
The graffiti collaboration has already been garnering so much love all across the nation, and it’s just the first leg of the #MakersOfAwsome campaign to celebrate the sheer genius that the contemporary creators are. The brand will soon be rolling out more innovative and fun activities that we cannot honestly wait to find out more about. For now, we can be a part of this fun graffiti art campaign by getting featured on Mochi shoes’ Instagram page. All we need to do is click pictures in front of these shutters, upload them, and tag Mochi shoes using the #MakersOf Awsome. The first 50 people to do so can win free online vouchers!